Twitter Brand Strategy

I’ve been thinking about what my Twitter strategy should be for a while.

Should you use multiple twitter accounts? Or one over arching one?

I have lots of websites/brands… but am self-employed. So there’s only one of me.

Using tools like hootsuite helps, but there was still a sense of inauthenticity.

Then I thought, who uses Twitter the best? Celebrities do.

And “who are they on twitter”?

They are themselves.


So That’s who I am going to be on Twitter.

Just myself.